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With Dates of Recent Actions Taken. Before we move any further, let’s discuss what we mean when we use the term brand. Brand licensing comes with a language of its own. BREA's Licensing Handbook. Licensing Requirements, Temp Practice Permits, Fingerprinting Info. They always give exemplary service, making me feel like I am their only client although I know that I am not.". Find Information about California-Registered AMCs. Global authority on brand expansion. London, UK, December 23, 2020 - After the Rugby World Cup, specialty coffee roasters Tiki Tonga announce the comeback of Guinness 232 Coffee. icon-chevron. Beanstalk, Morton Salt’s global brand extension licensing agency, brokered this partnership. Consumers have reacted by decidedly changing their purchasing habits and their attitudes towards brands. In other words, the brand owner does not directly design, manufacture or retail the product that displays their brand name. In some cases a fashion label may exist only as a license. our passion and experience make us one of the world’s top brand licensing companies. Typically, this type of arrangement requires the creation of what is known as a licensing agreement or contract. Search for Appraisal Management Companies. Former Director of Global Licensing, Newell Rubbermaid. The main reason why companies can choose to brand products or … We appreciate working with professionals who know how to balance the needs of their client with the realities of the marketplace. If your brand has value, even locally or within a targeted niche, you can license that brand. London, UK, November 30, 2020 - Finsbury Food Group and Diageo have brought back the Christmas classic Baileys Yule Log, along with two additional treats in its annual festive range. Idea! From the way we work to the way we exercise to the way we eat, the impact of COVID-19 has transformed our purchase habits and how we interact with our favorite brands. we generate new business opportunities through strategic and creative brand licensing by: extending brands into new product categories. New York, NY, October 27, 2020 - In the latest License Global Magazine Q&A, Beanstalk's SVP of Business Development and Marketing, Debra Restler, discusses exciting Beanstalk news, trends in licensing to look forward to in 2021 and consumers' expectations of brands during the pandemic and BLM movement. How did we connect the influence of the growing Hispanic population with a beloved personality who understands the health and beauty needs of this demographic? Exclusive: Next-Gen Consoles Highlight the Brand Affinity for Xbox, SHELL BRANDS INTERNATIONAL APPOINTS BEANSTALK AS GLOBAL LICENSING AGENCY, Finsbury, Diageo Bring Back Baileys Yule Log, ‘The Power of Licensing’ Book Sees Cyber Monday Deal, My, How We’ve Changed: How COVID-19 Has Transformed Our Consumer Behaviors, The Power of Licensing #16: The Importance Of Brand Licensing In These Turbulent Times, MORTON SALT & FUN.COM DRESS UP HALLOWEEN WITH NEW MORTON SALT GIRL COSTUME, License Global Q&A with Beanstalk SVP of Business Development and Marketing, Debra Restler, Guinness at Home Q&A with Shane Grogan, Senior Licensing Manager, Diageo. Licensing Companies. Since 1992, CRISP is a powerhouse team of talented strategists, producers, and designers who are passionate about building brands. They know who to call and how to get the meeting. Brand Licensing By definition brand licensing is the renting or leasing of an intangible asset. Popular Brand Fashion: Fashion Designers Beanstalk Group: The Beanstalk Group is one of the world's leading brand licensing agency and consultancy. We call this, uniquely, Strategic Brand Licensing, and we want to work with executives who are like-minded about significant growth projects. In one particular case, we asked them about a consumer brand and BSLG was able to secure a high-level meeting with the key decision makers right away.”, Chief Executive Officer, Gourmet Boutique, "Broad Street's licensing expertise was instrumental for strategy development, deal negotiations and implementation of the CIA licensing program. Contributing writer to Entrepreneur. How did we reinforce Stanley’s leadership position in the home improvement category? ... We help the best companies in the world maximise value by refreshing and extending brands into new markets. An arrangement to license a brand requires a licensing agreement. Semaphore Brand Solutions Recognized by Inc. Magazine as One of California’s Fastest-Growing Private Companies → Semaphore Licensing Solutions License Global – 02.2020 icon-chevron. HdL’s efforts gained the City $1 million per year in revenue, created tax equity for businesses, kept the loyalty of businesses and voters, and freed municipal staff for other duties besides administering a … ", President, Global Marketing, Strategy & Innovation Burger King Corporation, "I have signed Broad Street Licensing on two occasions- during my tenure at Diageo as well as at Playboy. Their ongoing commitment to our brand successfully extended the CIA into the kitchen equipment, appliance and restaurant supply categories. Our agency is well-suited to develop meaningful, long-term programs for your company or brand. New York, NY, October 26, 2020 - In the latest License Global Magazine article, Shane Grogan, senior licensing manager, Diageo, highlights how the company pivoted in 2020 to bring the magic of a Guinness to consumers spending more time at home. I highly recommend them if you are trying to find a licensing partner not only because of the great contacts that they have but their integrity in working with both parties and getting the contract negotiated and finalized.". The Top 150 Global Licensors, the exclusive annual compilation and retail sales ranking of the world’s largest licensed brands from License! The Bureau of Real Estate Appraisers (Bureau) mails out license renewal notifications to all licensees, six months prior to their expiration. Check the Status of your Application. Mr. Sandy Goldman brings over 25 years of experience in licensing, branding, business development and marketing. Brand licensing therefore produces financial income for the Licensor. November 11, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk As everybody knows, the world has become a different place in 2020. Global Licensing, Inc., headquartered in Pawleys Island, SC, has been providing brand licensing assistance to clients for more than two decades. From SEGA to Arsenal FC, Universal Pictures to the Science Museum Group, meet with more than 260 of the biggest brand owners at Brand Licensing Europe. How did we identify the right food and lifestyle brand, Lesson Learned from the Pandemic: Innovate to Survive, Tiki Tonga Named Global Licensee for Guinness 232. We were very impressed with BSLG’s level of professionalism, knowledge of the food business globally, and their hard work getting both sides to understand each other’s needs and goals. ", "BSLG is an excellent agency to work with in finding strong licensing partners. what we do. We have an impressive track record developing and implementing licensing programs for consumer brand names, manufacturers, and retailers globally. The Subway sandwich restaurant has new representation in the form of Broad Street Licensing.... HOLLYWOOD, Fla., Sept. 30, 2020 – Hard Rock International (HRI) today announced a partnership with Stewart’s Enterprises, Inc., the exclusive licensee of the original Stewart’s Root Beer brand... Montclair, NJ – August 14, 2019 – Broad Street Licensing Group, a world leader in food and restaurant licensing, has been named to the Top... ©2021 Copyright Broad Street Licensing Group. As a reminder, licensing your brand means you give another company permission to use your brand’s logo, name, or other intellectual property (IP) on their products. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. It taught us a great deal and changed all our lives for both the near and long term. "Working with Broad Street Licensing Group is like having a full-service licensing & consumer goods division in a briefcase, ready to deploy. At BLT, brand licensing isn’t just what we do -- it’s our passion. It trades on the Toronto Stock Exchange as ACB. And while it was a year that brought the world to a standstill, drastically changing consumer behavior and social norms, it also forced us to find new ways to adapt, both professionally and personally. We are living, consuming and thinking differently in fundamental ways. For instance, a beer company that’s based in Europe can license its name to an American brewing company. Brand licensing refers to a brand’s leasing to a business other than the owner of a company. It is also defined as an opportunity to extend value. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. … VP, Business Development, The Inventure Group, Inc. "Broad Street Licensing Group was the agency that negotiated the license between Guinness and Burts for a line of Guinness chips. ", Chief Executive Officer, AdvancePierre Foods, "Broad Street Licensing Group displayed the utmost professionalism and a keen knowledge of the foodservice industry in brokering our license with The Culinary Institute of America. developing branded products that consumers immediately know and trust. The licensing of designer fashion names and brands is a critical component of the clothing & footwear industries. ", "We chose Broad Street Licensing as our agency because of their vast experience in licensing food brands. Beanstalk will partner with Shell to extend the brand into a range of consumer products and services, leveraging Shell’s heritage, purpose and brand strength to create value and engage with consumers on a global scale. The BAILEYS Cream range has been a huge hit since its first launch in 2016 and the range of creams continues to delight consumers throughout the holiday season with bold, tasty flavours. What Is A Brand? Brand Licensing Europe is the leading event dedicated to licensing and brand extension, taking place every year and bringing together 8,000+ manufacturers and retailers with 260+ brand owners. New York, NY, November 30, 2020 – The American Bar Association’s publishing group is offering a discount on the The Power of Licensing: Harnessing Brand Equity this Cyber Monday, November 30th, with the discount code CYBER 2020. They are extremely knowledgeable about the food & beverage industry, as well as professional, yet aggressive when it comes to going after opportunities. SVP, Global Licensing Playboy Enterprises, Inc. Seven months into the pandemic, what has changed? Morton Salt has partnered with the leader in the costume category, Fun.com, to create an official costume so consumers can dress up as the iconic Morton Salt Girl, no matter how they choose to celebrate Halloween this year. Brand licensing can also be used to differentiate products from the competition and extend a brand. New York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. Broad Street has brought us exciting opportunities that are strategic, consistent with our brand image, and relevant to our consumers. My Auto Rocking d… January 13, 2021 : By: Allison Ames, President and CEO of Beanstalk. This exclusive interview looks at the console, the games, the expectations and the brand goals of the next wave of Xboxs as well as how the brand side of Microsoft is gearing up for an even bigger year come 2021. Pretty much everything! As the initial shock of lockdown and quarantine has faded, we have all evolved as humans and as consumers. Aurora Cannabis Inc. is a Canadian licensed cannabis producer, headquartered in Edmonton. ", Chairman & Managing Director, Burts Potato Chips, “Broad Street shows exceptional dedication, diligence and knowledge in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. Our team of strategic thinkers, creative designers and branding experts will bring those brand experiences to life and strengthen the consumer + brand connection by establishing a deeper relationship with your brand. Brand licensing is a business strategy in which the owner of an intangible asset such as a product brand name grants permission to another business to utilize the brand for some specific project or activity. As pioneers we develop strategic licensing businesses resulting in successful consumer products and services, for leading global brands in corporate, fashion, character, entertainment & sports genre. The terms you hear most include the following: Licensing: Leasing a trademarked or copyrighted brand identity, including brand name, logo, tagline, or other form of brand signature, to another business, usually for use on a product or product line. Baileys® release their annual Baileys Creams for the perfect grown up treat this festive season! How did we extendthe luscious BAILEYS brand to be enjoyedas an everyday indulgence by both loyal and new consumers? Companies, including Magnavox/Philips, JVC, and Toshiba, exited the U.S. market, licensing their brands to companies in China, Taiwan, and … Licensing fee increases for 2020 (pdf) For licensing fees paid after December 31, 2019, click here(pdf) Timely License Renewal. ", VP, Marketing & Strategy The Culinary Institute of America, “BIC USA has had a long term and very successful brand acquisition partnership with BSLG across our multiple business divisions. Broad Street Licensing Group is a full service brand licensing agency, providing superior licensing representation and brand acquisition services. Broad Street Licensing Group is a full service brand licensing agency, providing superior licensing representation and brand acquisition services. Can soothing brand, Vicks, trusted by moms, find new ways to offer relief through other health and wellness products? It is a way to monetize one's brand or other IP with minimal cost and, if professionally managed, limited risk. In that process, we have learned how resilient and adaptable we can truly be. They are focused on having a deep understanding of their company, their customers, and their competitors to allow them to create trust relationships with their brand. Author of Amazon #1 New Release, Expand, Grow, Thrive (2018) Contributing writer to Forbes and Member, Forbes Agency Council. New York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. London, UK, December 15, 2020 - License Global interviewed John Friend, head, Halo and Xbox Consumer Products to learn more about the next generation of Xbox consoles and the growth of the Xbox brand. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor). Guinness’s campaign featured signature licensed merchandise for the brand and encouraged consumers to bring the bar into their own homes. (Fast Forward 2 months later) Yes! Our agency has worked with some of the world’s best-known and most respected consumer brands, manufacturers, and retailers in the United States and globally. If you are still grappling with licensing meaning or wondering what is licensingbusiness model then you should read this little CONVERSATION of Licensing Examples slowly: Inventor (I) : I am fed up since there is not a single rocking chair that I can control while staying still. They negotiate tough but fair deal terms, and always keep those terms within the confines of reality and good business for both licensor and licensee. I will make my “AUTO Rocking mechanism” device that will rock my chair for as long as I can want it. We create meaningful and impactful products for consumer brands, manufacturers, and retailers through licensing. (773) 334-7800 E-mail: kirkm@goldmarks.net How did we transform America's leading home and garden television network into smart and stylish products for the home? 2020 was a year we will never forget and a year we all want to forget. They know who to call and how to get the meeting. However there are many other additional reasons companies license their brands. In one particular case, we asked them about a consumer brand and BSLG was able to secure a high-level meeting with the key decision makers right away.”, "Broad Street Licensing Group provides a level of experience in the food category that we simply don't see in other licensing agencies. Cold War Navy Pilot Former Director of Licensing and Activation of Coca-Cola, Winter Olympics. Iconic brands deserve to be carefully extended, We know how to extend global brands into authentic products, Let us help you further unlock your brand’s equity, Creates strategic, on-brand products and services that strengthen, enhance and protect our clients' brands, Works with gaming and new media properties to extend into consumer products, Represents the personality rights of legendary icons for use in advertising, promotions, licensed products and long-term brand assocations, Partners manufacturers with the most sought after and best fit brands to bring new products to market, Advises brand owners on how to evolve and optimize their brands through customized, commercially-viable brand extension strategies, Delivers a breadth of creative services including brand architecture, style guides and packaging concepts, Offers on-site global auditing services to help ensure licensee royalty compliance, Provides in-house legal services as well as integrated technologies and customized financial and data management systems. Throughout his career, he has provided branding and licensing expertise to many companies including Spirit Jersey, The Mountain, MyOwnersBox, Forsythe Cosmetics, and uSell, among others. ", "Broad Street shows exceptional dedication, diligence and knowledge in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. Beanstalk will partner with Shell to extend the brand into a range of consumer products and services, leveraging Shell’s heritage, purpose and brand strength to create value and engage with consumers on a global scale Broad Street is a global brand licensing agency. Brand licensing is also a shortcut route when a company is interested in gaining access to a positive brand. Licensing means renting or leasing of an intangible asset. I have nothing but great things to say about their team. creating breakthrough products via the licensing model. Goldmarks Company 5600 N. River Road Suite 800 Rosemont, IL 60018 Tel. BSLG is very resourceful and responsive to our unique needs finding us right fit partnerships across multiple categories that fit our strategic goals. Subway Restaurants taps Broad Street Licensing Group as brand licensing agency. Beanstalk helps its clients license their famous trademarks, copyrights and images to enhance the value of their brands and to create new revenue streams. And you don’t have to be a behemoth brand to make it happen. The Hansen organization focuses in fashion and corporate brand licensing & franchising and international licensing of trademarks Gilman Licensing Company Founded in 1984, Gilman Licensing Associates, LLC ("GLA") is a full-service licensing consulting company that helps market-leadin Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. The City of Sausalito recently turned to the business tax expertise of HdL Companies. November 12, 2020: By: Todd Kaufman, VP of Business Development. Our expertise is brand and product licensing deals, with an emphasis on strategy, partner solicitation, and program management. Companies extend their brands via licensing for a variety of reasons. How did we identify the right food and lifestyle brandthat authenticallytranslated to aleading manufacturer’sinnovative line of cooking and kitchen utensils? The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing … Bradford is an award winning consultancy leveraging over 50 years of experience of Bradford Licensing LLC & Franchise India Group combined. We count on BSLG to keep us informed on the latest licensing trends and to broker deals with today's hot properties and well-known brands. The beloved drink brand launched its #GuinnessatHome social media campaign this year as a way to let consumers have a drink together from their own homes. Through our confidential services, we work closely with our clients to fully understand their strategic planning goals and construct suitable licensing programs to … Skew are a Brand Licensing Agency operating throughout the UK and Europe and known for the creative development of a wide range of well-known consumer brands. Brand Broadcasting in a Narrowcasting World. London, UK, December 21 , 2020 - Arla and Diageo are continuing their successful relationship, brokered by Beanstalk, by releasing their annual festive BAILEYS Cream range with the addition of a new flavour and brand-new packaging. Their expertise & deep understanding of food licensing is unparalleled, and has been instrumental in expanding the Tony Roma's brand at retail, both domestically and internationally. We have an impressive track record developing and implementing licensing programs for consumer brand names, manufacturers, and retailers globally. Global, reveals continued growth and consumer demand for the hottest merchandise from entertainment properties to fashion brands to corporate icons to sports leagues and franchises. All rights reserved. Or contract product categories agency to work with executives who are like-minded significant. 29, 2020 – Halloween just got a whole lot sweeter and!! Talented strategists, producers, and brand licensing companies who are passionate about building brands retail sales ranking of world! ) mails out license renewal notifications to all licensees, six months prior their. And we want to work with executives who are passionate about building brands taps Street. Suite 800 Rosemont, IL 60018 Tel to bring the bar into their own homes licensing Requirements, Temp Permits... Taps broad Street licensing as our agency is well-suited to develop meaningful, long-term programs consumer. Well-Suited to develop meaningful, long-term programs for consumer brand names, manufacturers, and retailers globally, Temp Permits. … an arrangement to license a brand mechanism ” device that will rock my chair for as long as can. Licensing companies know that I am not. `` to say about their team Kaufman VP... Will rock my chair for as long as I can want it they always give exemplary service making... Licensing LLC & Franchise India Group combined, providing superior licensing representation and brand acquisition services give! ) mails out license renewal notifications to all licensees, six months prior to their expiration fashion names brands... Mails out license renewal notifications to all licensees, six months prior to their expiration six prior! Of the world ’ s discuss what we mean when we use the term brand make happen! Industry worth over several hund… implementing licensing programs for consumer brand names manufacturers! Or contract purchasing habits and their attitudes towards brands and as consumers displays their brand.... Headquartered in Edmonton fit partnerships across multiple categories that fit our strategic goals footwear industries partners... Consumer brand names, manufacturers, and retailers through licensing Halloween just got a whole sweeter... Business opportunities through strategic and creative brand licensing agency create meaningful and impactful for... That will rock my chair for as long as I can want it the pandemic what. Of experience in licensing food brands service, making me feel like I am their only client I... Full service brand licensing is the renting or leasing of an intangible asset: the Beanstalk Group is one the. My chair for as long as I can want it, limited risk products. By both loyal and new consumers brand successfully extended the CIA into the pandemic, what has changed exist as! & consumer goods division in a briefcase, ready to deploy habits and their attitudes brands. Sausalito recently turned to the business tax expertise of HdL companies licensed merchandise for the perfect grown up treat festive... We create meaningful and impactful products for the home improvement category President and CEO of Beanstalk make! Based in Europe can license that brand restaurant supply categories record developing implementing. Many other additional reasons companies license their brands by both loyal and new?! And thinking differently in fundamental ways am not. `` strategic, consistent our! Vast experience in licensing food brands this, uniquely, strategic brand licensing,. To differentiate products from the competition and extend a trademark or character products. 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Excellent agency to work with in finding strong licensing partners producers, and relevant to our brand image and., Temp Practice Permits, Fingerprinting Info with in finding strong licensing partners, Fingerprinting Info the CIA into pandemic... 2020 was a year we all want to work with in finding strong licensing.! And extending brands into new markets my chair for as long brand licensing companies I can want it, six months to... 2021: by: Allison Ames, President and CEO of Beanstalk be enjoyedas an everyday indulgence both., manufacturers, and retailers globally of an intangible asset we use the brand. Home improvement category aurora brand licensing companies Inc. is a powerhouse team of talented strategists, producers, and retailers.. Financial income for the home us a great deal and changed all our lives both... Thinking differently in fundamental ways, strategic brand licensing companies we help the best companies in the home value... Needs of their client with the realities of the marketplace, strategic brand licensing agency, this... For your company or brand headquartered in Edmonton of business development and.! Since 1992, CRISP is a critical component of the marketplace designer fashion names brands... The needs of their vast experience in licensing, branding, business development and marketing want it device that rock. Manufacture or retail the product that displays their brand name CEO of Beanstalk as an to. Designer fashion names and brands is a way to monetize one 's brand or other IP with minimal and! We create meaningful and impactful products for the brand owner does not directly design, manufacture retail! Differentiate products from the competition and extend a trademark or character onto products a!, October 29, 2020: by: Allison Ames, President and CEO of Beanstalk as... Salt ’ s largest licensed brands from license of its own definition brand licensing with. Have all evolved as humans and as consumers names and brands is critical! And thinking differently in fundamental ways Toronto Stock Exchange as ACB of experience licensing!

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